VP RevOps · Fractional GTM Architect · 5x SaaS Operator

I architect AI-powered revenue engines that drive exit valuations.

I'm Jared Rhue — VP of Revenue Operations, Fractional GTM Architect, and 5x B2B SaaS operator. I de-risked the GTM motion behind a $300M Series C, and I turn HubSpot debt into board-ready integrity. Today I run Revenue Clarity and architect AI-powered revenue engines on HubSpot's AI Smart CRM and AI-native GTM stacks — using AI as a force multiplier for human potential, not a substitute for it.

See the track recordDownload resume (PDF)Make the case
5x
RevOps functions built from zero
Seed → Series C SaaS
$300M
Series C enabled at LTK
via institutional-grade governance
$1M+
Cumulative tech debt eliminated
consolidating to HubSpot-native
Jared Rhue, VP of Revenue Operations
Jared Rhue
Dallas, TX · Remote-first
Executive Summary

Built to make revenue predictable.

In a sentence

VP RevOps · Fractional GTM Architect · RevOps AI trailblazer building engines that drive exit valuations.

I'm a Revenue Operations executive and a RevOps AI trailblazer. Across 5 build-from-zero engagements — Seed through Series C B2B SaaS — I've architected AI-powered revenue engines on HubSpot's AI Smart CRM and AI-native GTM stacks. Today I run Revenue Clarity, a thriving fractional GTM-architecture practice where I sit at the right hand of CROs, Founders, and Boards.

My specialty is the seam where revenue actually leaks — Marketing, Sales, CS, Product, Finance — and turning HubSpot debt into board-ready integrity. I de-risked the GTM motion behind a $300M Series C, took an AI startup from $0 → $1.2M ARR in 12 months, and eliminated $1M+ in cumulative tech debt. Founders and CROs get absolute visibility into their revenue drivers and friction points — no spin, no parallel realities.

I treat AI as a force multiplier for human potential, not a headcount substitute. The systems I build prioritize team dignity over hero quarters, scale output without scaling burnout, and compound into the kind of operating integrity that drives exit valuations. I'm not actively job-searching — Revenue Clarity is doing well — but the right VP or Head of Revenue Operations seat, with a CRO who wants a true operating partner, will always get a conversation.

VP Revenue OperationsFractional GTM ArchitectRevOps AI TrailblazerHubSpot AI Smart CRMBoard-Ready IntegrityExit Valuation Driver
Track Record

Five build-from-zero stories.
Expand any one.

Each engagement, the question was the same: can revenue become predictable, defensible, and durable? Tap a card to see Challenge → Approach → Results.

Challenge

AI-native startup with no GTM foundation, no CRM discipline, no forecasting, and a board that needed defensible revenue metrics from day one.

Approach

Engaged first as Fractional VP to architect the GTM stack on HubSpot Native, then promoted into the executive seat. Built a lean tech stack (no 3rd-party SaaS bloat), instituted C-Suite and Board reporting on ARR/NRR/CAC, and enforced one source of truth across Sales, Marketing, and CS.

Results
  • $0 → $1.2M ARR in the first 12 months
  • 100% team adoption of new GTM infrastructure
  • Board-grade ARR / NRR / CAC reporting from month one
  • Lean HubSpot-Native stack — zero redundant SaaS spend
What People Say

Endorsed by CROs, Presidents,
Controllers, and HubSpot itself.

A selection from 50+ LinkedIn recommendations across CEOs, CROs, finance leaders, peers, and direct reports.

"Jared made a memorable impression and long-lasting impact with his Revenue Operations knowledge and overall leadership. He is highly skilled at solution and process development, and cross-functional organization alignment."
Jessica Ridenhour
Director, Product Management · iDonate
"I would willingly recommend Jared for a senior Revenue Operations position at a large or growing tech company. He is a strategic thinker and was instrumental in driving the alignment of our HubSpot infrastructure. He works with integrity and a sense of urgency."
Phil Myers
President / General Partner · iDonate / PerformanceEdge Partners
"His ability to balance strategic vision with tactical execution made a significant impact on our team. He's a rare blend of empathy, smarts, and get-it-done attitude. Any organization would be lucky to have him."
Erik Tomalis
Chief Revenue Officer · Avid AI
"Jared's deep knowledge of HubSpot and marketing strategies is evident in the remarkable results he consistently achieves. His expertise in this domain is truly unparalleled."
Andrew (AJ) Tjaden
Director of Strategic Partnerships · STRACTIX
"Jared is absolutely passionate and very skilled when it comes to Revenue Operations, Sales, and Marketing. He's the full package — well-versed in both sales and marketing, able to bridge any gaps that may be present."
Darrin Caldwell
Founder · True Fulcrum
"Whenever I needed something strategically planned in HubSpot for go-to-market initiatives and scaling, Jared was my choice and I was never let down. He ensured each request fit into the roadmap and ultimately drove full-funnel revenue."
Anthony Conrad, MBA
Customer Success Team Manager · Dilworth Coffee
"Jared has a visionary mindset and a sense of empathy and professionalism that I rarely see in my customers. He stays ever-positive, grounded, and humble despite the massive efforts he has undertaken."
Matt Henebury
Senior Inbound Consultant · HubSpot
"From a finance perspective, it was refreshing to collaborate with someone who possesses both operational and system proficiency, as well as a deep understanding of financial nuances. Jared is exceptionally skilled with HubSpot."
Heidi Blecha, CPA, MBA
Controller · Uncommon Giving
Career Experience

Reverse-chronological — every seat I've held

Result tags on each role. Endorsements available on LinkedIn (50+ recommendations across CEOs, CROs, controllers, peers, and direct reports).

Mar 2025 – Present

Founder & Fractional VP of RevOps

·Revenue Clarity
Dallas, TX
  • Partner with B2B SaaS to build AI-centric revenue engines that scale ARR through autonomous GTM motions.
  • Deploy Revenue Architecture Blueprints that design PLG / SLG frameworks and own technical architecture for the data model.
Fractional VP RevOpsAI-Native GTMHubSpot Architecture
Mar 2024 – Mar 2025

Vice President of Revenue Operations

·Avid AI
Remote
  • Architected the revenue engine that scaled the AI startup from $0 → $1.2M ARR in Year 1.
  • Engaged first as Fractional VP; promoted into Executive Leadership to lead the RevOps department.
  • Built a lean HubSpot-Native stack — eliminated 3rd-party SaaS bloat, achieved 100% team adoption.
  • Built C-Suite and Board reporting for pipeline, ARR, NRR, and CAC.
$0 → $1.2M ARRBoard Reporting100% AdoptionLean Stack
Jan 2023 – Aug 2024

Director of Revenue Operations

·Sharetru
Remote
  • Led full GTM migration off Salesforce + Zendesk into consolidated HubSpot — saved $100K/yr in OpEx.
  • Engineered Chargebee ↔ HubSpot integration to automate subscription billing and revenue recognition.
  • Owned marketing (web, paid, SEO) to deliver a company-record $3.2M ARR year.
Acquisition Prep$100K OpEx Saved$3.2M ARR Record
Mar 2022 – Oct 2022

Director of Revenue Operations

·iDonate
Dallas, TX
  • Designed Change Management strategy after $12M Series A; automated journey handoffs across Sales, CS, and Finance.
  • Built a new RevOps department (Specialists, Agencies, Contractors) and deployed an Inbound Flywheel growth model.
  • Earned 8 professional endorsements — including from the president — validating speed and depth of impact.
Post-Series ADepartment Build8 Endorsements
Jun 2020 – Mar 2022

Revenue Operations Manager

·LTK (rewardStyle)
Dallas, TX
  • Built the foundational RevOps function during hyper-growth that enabled the $300M Series C.
  • Directed migration of NetSuite CRM ($110K/yr) → HubSpot CRM ($25K/yr): $85K/year direct OpEx savings.
  • Established governance and data integrity required for institutional diligence.
$300M Series C$85K SavingsDiligence-Ready
Sep 2018 – Sep 2019

Revenue Operations Manager

·Modern Message (RealPage)
Dallas, TX
  • Established the first RevOps function for early-stage SaaS; prepared revenue systems for acquisition.
  • Implemented the HubSpot platform and aligned Marketing / Sales / CS / Finance — 30% efficiency gain.
First RevOps HireAcquisition Readiness30% Efficiency
Jan 2017 – Sep 2018

Founder & GTM Consultant

·NextGen RevGen / Maven Sales / Imagine
Dallas, TX
  • Founded a HubSpot Sales Solutions agency; led GTM consultancies that drove 35% acquisition growth.
HubSpot Agency Founder35% Growth
How I Lead & How I Think

AI as a force multiplier.
Team dignity over hero quarters.

The operating beliefs behind the build-from-zero record — how I architect AI-powered revenue engines that give Founders and CROs absolute visibility, without burning the team to get there.

Leadership Philosophy

AI as a Force Multiplier for Human Potential

I architect AI-powered revenue engines on HubSpot's AI Smart CRM and AI-native GTM stacks. AI isn't a headcount replacement — it's a leverage layer that gives humans more time on judgment, strategy, and relationships, and less on data hygiene and reporting toil.

Team Dignity Beats Burnout Math

Growth strategies that win the quarter and break the team aren't strategies — they're debt. I design operating systems that respect capacity, protect focus, and make quota attainable through better infrastructure rather than more hours.

Absolute Visibility for Founders & CROs

Founders and CROs deserve unfiltered visibility into the revenue drivers and friction points inside their business. I build the dashboards, signals, and forecast surfaces that make the truth impossible to miss — and impossible to spin.

One Version of the Truth

Every C-Suite and Board conversation should reference the same number. RevOps exists to make that possible — not to produce parallel realities for Sales, Marketing, Finance, and CS.

Systems Compound, Heroics Don't

I'd rather ship a workflow that runs forever than a hero quarter that nobody can repeat. Durable infrastructure beats short-term theatrics every time.

Lean by Default

Eliminate before you add. I've taken $1M+ in cumulative SaaS bloat off the books by consolidating to HubSpot-Native and negotiating 20-50% platform discounts.

Strategic Approach
  1. 01

    Diagnose the Revenue Architecture

    Map the full lifecycle — Lead → MQL → SQL → Won → Onboarded → Renewed. Identify every place revenue leaks, latency builds, or data forks. De-risk the GTM motion before it gets diligence-tested.

  2. 02

    Establish One Version of the Truth

    Rebuild the data model so HubSpot's AI Smart CRM is the governed source of truth. Every dashboard, every forecast, every board slide pulls from the same surface — turning HubSpot debt into board-ready integrity.

  3. 03

    Engineer the Operating Cadence

    Forecast calls, pipeline reviews, lifecycle handoffs, QBRs — all tied to the same metrics. Predictability comes from rhythm, not heroics, and dignity comes from systems that don't burn the team to hit the number.

  4. 04

    Architect the AI-Powered Revenue Engine

    Layer HubSpot Breeze, Gemini-assisted workflows, signal capture, and AI-native GTM tools into the foundation. AI becomes the force multiplier — humans focus on judgment and relationships while the system handles repetition, enrichment, and surfacing.

First 90 Days · KPI Framework

The playbook I'll run from day one

A new RevOps leader's first 90 days set the next 18 months. Here's exactly how I'd spend mine in your seat.

Days 1–30
Phase 01

Listen

  • 1:1s with every member of Sales, Marketing, CS, Finance, and Product leadership
  • Audit the full HubSpot instance — objects, properties, automations, integrations, reports
  • Diagnose the forecast: how is it built, who trusts it, where it breaks
  • Map the current data model end-to-end and find the forks
  • Sit in on pipeline reviews, deal desks, and QBRs as an observer
Days 31–60
Phase 02

Build

  • Publish a 'One Version of the Truth' data model and migrate reporting to it
  • Stand up board-grade ARR / NRR / CAC / Pipeline Coverage dashboards
  • Re-architect the lifecycle stages and Sales → CS → Finance handoff protocols
  • Consolidate redundant SaaS — capture immediate OpEx wins
  • Deploy a forecast methodology the CRO can defend in front of the board
Days 61–90
Phase 03

Scale

  • Embed signal capture (G2, Apollo, RB2B, product usage) into automated plays
  • Layer HubSpot Breeze AI and Gemini-assisted workflows where leverage is highest
  • Deliver a 12-month RevOps roadmap with quarterly OKRs tied to revenue
  • Establish the operating cadence — forecast, pipeline, lifecycle, QBR
  • Hand the CRO a predictable, defensible revenue engine
KPI Framework

The metrics every CRO should defend

Six measurement domains I instrument from day one. Each one ties to a forecast call, a board slide, or a comp plan — never to a vanity dashboard.

Growth

  • New ARR
  • Net New Logos
  • ARR Growth Rate
  • Pipeline Generated

Efficiency

  • CAC
  • CAC Payback
  • Magic Number
  • Sales Cycle Length

Retention

  • Net Revenue Retention
  • Gross Revenue Retention
  • Logo Churn
  • Expansion Rate

Velocity

  • Lead → Opp Conversion
  • Opp → Won Conversion
  • Stage-by-Stage Velocity
  • Time-to-First-Value

Forecast

  • Pipeline Coverage
  • Win Rate by Source
  • Forecast Accuracy
  • Slip Rate

GTM Health

  • MQL → SQL Acceptance
  • SDR Capacity Utilization
  • Quota Attainment Distribution
  • Rep Ramp Time
Expertise · Stack · Audience

Where I'm sharpest, who I serve, and what I build with

Areas of Expertise

Where I operate at depth

HubSpot ArchitectureAI-Powered Revenue EnginesGTM Systems DesignForecasting & ReportingCross-Functional LeadershipStack ConsolidationLifecycle & NRRExit & Diligence Readiness
Industries
  • B2B SaaS (Seed → Series C)
  • AI-Native Startups
  • Creator Economy / Marketplace
  • Nonprofit Tech / Fintech
  • PropTech / Real Estate Tech
  • Subscription Commerce
Audiences I Build For
  • Founders & CEOs
  • Chief Revenue Officers
  • Boards & Institutional Investors
  • Sales & Marketing Leadership
  • Customer Success & Finance
  • HubSpot Ecosystem Partners
Tech Stack

The tooling I architect with

HubSpot Native Engine

Savant Level
Full Enterprise SuiteCI / Custom ObjectsAI ForecastingCommerce HubPaymentsBreeze AI

Data Intelligence & Enrichment

Apollo.io (Power User)ZoomInfoHubSpot Breeze EnrichmentRB2B

Demand & Signal Capture

G2 Buyer IntentApollo Buyer IntentCrossbeamLinkedIn Sales Navigator

Interactive GTM & Enablement

TourialStorylaneVidyardOpensense

AI-Native Operations

HubSpot Breeze AIGoogle GeminiGenspark

BI & Forecasting

DataboxGrow.comCustom HubSpot Revenue Models

Finance & Billing

ChargebeeStripeQuickBooksNetSuite (legacy)
For CROs, Executives & Recruiters

The right seat is worth a conversation.

Think you have the seat that pulls me out of my own business? Let's talk.

I run Revenue Clarity full-time and I'm not actively interviewing — but the right VP or Head of Revenue Operations role, with a CRO and board who want a true operating partner, will always get a conversation. B2B SaaS, Series A through Series D. Make the pitch.

Email
jared.rhue@gmail.com
LinkedIn
/in/jared-rhue
Book a conversation
30-min intro call
Download resume
PDF · 1-page
Dallas, TX · 972.750.0992 · Remote-first across US
Education & Credentials
  • B.A. Business Administration & Marketing
    Colorado State University · 2004
  • Pavilion University
    RevOps School · Revenue Architecture · AI for Revenue Leaders · GTM Leadership Accelerator
  • HubSpot Certifications (8)
    RevOps · Reporting · CRM · Sales Software · and more
  • HubSpot Bootcamps
    RevOps · Reporting & Analytics · AI for Marketing, Sales & Service